Welcome to the Full Stack Analyst!
Welcome to my Blog! I’m Frederik Werner and I identify as a Full Stack Analyst. This Blog is about everything in Analytics, be it technical or strategic topics, tutorials or general thoughts.
Here are the latest posts:
August 2, 2020
Ever since Adobe released Analysis Workspace in 2016, customers were looking for a way to combine data from multiple Report Suites within a single Project in Analysis Workspace. Earlier in 2020 we were finally able to pull data from more than one Report Suite in Workspace, since Report Suites could…
August 2, 2020
July 29, 2020
Previously in this little series, we took a look at how we can describe our trended data by using the statistical Mean and Standard Deviation. While this works quite well for data that doesn’t change much over time, it is rather limited in regards to take trends into account. With…
July 29, 2020
July 26, 2020
In my last post, we took a look at how Descriptive Statistical Analysis can help us understand our site performance using the simple Mean. I introduced the concept of conditional counters to help us identify our top- and bottom-performing sites. Today we are going to extend our knowledge of descriptive…
July 26, 2020
July 19, 2020
In my last post, we took a look at how we can predict the future through Regression Analysis with Adobe Analytics and visualize it in Analysis Workspace. While that was a quite advanced post, there are a lot of things we can do using basic statistical analysis. This is what…
July 19, 2020
July 14, 2020
Adobe Analytics is awesome for analyzing historical data. Besides Segments, Drilldowns or Derived Metrics, it also offers some advanced statistical functions like Regression Analysis. Here are some examples for the different regression models that are available today: It would be really cool if we could use this functionality to predict…
July 14, 2020
July 12, 2020
I’ve been working in Web Analytics for over a decade. During that time I had the pleasure to meet a lot of people: Analysts, product owners, marketeers, architects, developers, and so on. I hired a bunch of them, applied to others myself, onboarded and trained a whole lot over the…
July 12, 2020