Welcome to the Full Stack Analyst!
Welcome to my Blog! I’m Frederik Werner and I identify as a Full Stack Analyst. This Blog is about everything in Analytics, be it technical or strategic topics, tutorials or general thoughts.
Here are the latest posts:
If you are taking care of an Adobe Experience Cloud implementation, there is practically no way for you to not hear about the new kid on the block: The Adobe Experience Platform Web SDK (also know as Alloy). It is the next big thing for how to implement solutions like…
It’s no secret: I love Analysis Workspace. In fact, I think it is the main advantage Adobe Analytics has over Google Analytics. That is because Workspace allows for seamless collaboration between analysts, marketeers, product owners, and other business stakeholders. With enough enablement, there is no difference in which tools different…
The Adobe Experience Cloud (AEC) comes with its very own Tag Management System (TMS). With Adobe Launch, by Adobe, implementing a basic set of AEC tools like Analytics or Target is quick and easy. That ease of implementation regarding Adobe’s own tools comes with the possible downside of having to…
Imagine a situation like this: You are facing a new challenge when using or implementing Adobe Analytics. What do you do? If you are like me, you first check out the documentation to make sure you’ve understood the available features correctly. Then, you start researching blog posts and articles around…
In Digital Analytics, one of the most common requests from business stakeholders is to compare the performance of two or more items on our websites, like marketing campaigns or content pages. While it is immediately obvious why this comparison is important to the business, it quite often leads to graphs…
This post is going to be a deviation from the “normal” content on this blog. Its purpose is to address one of the questions I received most often from a lot of people reading my posts. The title might already give away what that question is: “In your opinion, should…
One of the things that really sets Adobe Analytics apart from other solutions is the ability to create sophisticated Calculated Metrics and Segments on the fly. You don’t need to be a highly trained Analyst or Data Scientist to create your very own set of Measures and Dimensions unique to…
Legal Disclaimer: Data Privacy is a diverse and ever-changing topic. This makes it nearly impossible to give reliable recommendations to a broad audience. Please consult your company’s legal department on whether those ideas described here are feasible under your jurisdiction. If there has been one predominant topic in the web…
It has been more than two weeks since my last post. Where have I been? Easy answer: Fully and blissfully engulfed in the blessing that is Adobe’s Customer Journey Analytics. I’ve imported my Adobe Analytics data, done some custom user stitching, and created some fun things that I didn’t even…
Wow, that’s a long title for a post. As you might have heard, I recently got the chance to dive into Adobe’s Experience Platform since my company got provisioned for Customer Journey Analytics. That means that I now have all my Adobe Analytics data in Platform, ready for Query Service…