Welcome to the Full Stack Analyst!

Welcome to my Blog! I’m Frederik Werner and I identify as a Full Stack Analyst. This Blog is about everything in Analytics, be it technical or strategic topics, tutorials or general thoughts.

Here are the latest posts:

Should you really build an Adobe Launch Extension?

Frederik Werner

Naming noticeFor reasons I may never understand, Adobe has chosen to rename its Tag Management System once again. After going through a number of names already (“Adobe Tag Manager”, “Dynamic Tag Management”, “Launch, by Adobe”) we are supposed to now call “Adobe Launch” by its intuitive new name “Adobe Experience…