Welcome to the Full Stack Analyst!
Welcome to my Blog! I’m Frederik Werner and I identify as a Full Stack Analyst. This Blog is about everything in Analytics, be it technical or strategic topics, tutorials or general thoughts.
Here are the latest posts:
July 14, 2020
Adobe Analytics is awesome for analyzing historical data. Besides Segments, Drilldowns or Derived Metrics, it also offers some advanced statistical functions like Regression Analysis. Here are some examples for the different regression models that are available today: It would be really cool if we could use this functionality to predict…
July 14, 2020
July 12, 2020
I’ve been working in Web Analytics for over a decade. During that time I had the pleasure to meet a lot of people: Analysts, product owners, marketeers, architects, developers, and so on. I hired a bunch of them, applied to others myself, onboarded and trained a whole lot over the…
July 12, 2020
July 4, 2020
Classifications are one of the best features of Adobe Analytics. They allow to enrich and translate tracked values by uploading classification files. One of the most common use cases is handling marketing campaign tracking codes, which can be translated from technical ids to understandable details about the campaign. This can…
July 4, 2020
June 27, 2020
This is one of several post aiming to give an introduction into Adobe Analytics. They are intended as both tutorials and references for future use. While there already are a lot of good sources for this, some are quite dated and miss connections to recently released features and enhancements. In…
June 27, 2020
June 21, 2020
With digital experiences on the rise, interactive Voice Assistants like Amazon Alexa, Google Home or Apple’s Siri are still gaining popularity. Companies now need to meet their customers expectations and allow them to interact with their brand however they like. Those new possibilities require a clear strategy to avoid wasting…
June 21, 2020
June 4, 2020
The Adobe Analytics dashboards App has been out for some days now. It has been one of the most demanded features among Analytics users for years. Personally, I had to disappoint my business users for quite some time whenever they asked for an App. So naturally, I was quite happy…
June 4, 2020