Welcome to the Full Stack Analyst!
Welcome to my Blog! I’m Frederik Werner and I identify as a Full Stack Analyst. This Blog is about everything in Analytics, be it technical or strategic topics, tutorials or general thoughts.
Here are the latest posts:
Adobe Customer Journey Analytics’ Summarize Function is Awesome
Frederik WernerJust last week, I was celebrating Customer Journey Analytics’ new “Next or Previous” and Math features in Derived Fields. While I originally intended to update that post once the new Summarize function is released, I found this feature so useful and versatile that I decided to write an entire post…
Adobe Customer Journey Analytics keeps getting better with Derived Fields
Frederik WernerYou won’t be too surprised when I tell you: I’m a big fan of Adobe’s Customer Journey Analytics. Ever since I got the pleasure of using it for the first time four years ago, I am excited for every new release and its many new features. Sure, there are some…
2023 (offsite) Content Roundup
Frederik WernerHappy new year! 2023 has finally come to an end and with that, it’s time for another yearly content roundup. In case you missed any of my content on other platforms, this should help to get you back on track. Enjoy! Content on my own blog Unsurprisingly, I couldn’t stop…
The 4+1 Types of Digital Analytics Solutions
Frederik WernerIf you’ve been following this blog for a while (in which case: thank you!) you already know how much I love Adobe’s analytics solutions, like Adobe Analytics and Customer Journey Analytics. And while I can’t shut up about my excitement over every new feature, I rarely talk about the strategic…
Exploring Forms Tracking with Custom Data Types in Adobe Customer Journey Analytics
Frederik WernerI can’t think of any analytics tool that got me quite as excited this year as Adobe’s Customer Journey Analytics, especially with the recent addition of Derived Fields. While there are some features still missing from Adobe Analytics, it should become more and more clear that CJA is already superior…
Marketing Channels just got so much better in Adobe Customer Journey Analytics
Frederik WernerLike it or not, but analyzing marketing performance is a key requirement for any digital analytics solution. Even solutions that try to find a niche by self-branding themselves as “product analytics” tools have some more-or-less developed feature to analyze marketing performance. In Adobe Analytics, we can use the Marketing Channels…
Google Universal Analytics is gone. Where should you go now?
Frederik WernerWell, it finally happened. In a mild surprise to the industry, Google actually stuck to the announced sunset date for Universal Analytics. While there are some reports of GA still collecting data (I would love to link to the Tweet here and throughout the post, if linking to Twitter still…
It’s finally time to migrate to Adobe Customer Journey Analytics
Frederik WernerThe market for digital analytics solutions is going through some big changes. Google continues to annoy customers by removing features from the universally hated GA4, which helps companies like Amplitude, Piano, or Piwik Pro to gain traction in a diversifying market. On the receiving end, vendors are eagerly trying to…
2022 Offsite Content Roundup
Frederik WernerWelcome to the first of potentially many posts in a newly-found yearly tradition. At some point during the year, I noticed that I don’t have a continuously updated list of the things I’ve been up to outside of this blog. And even besides that, it is sometimes hard to keep…
Using Adobe Analytics as a free Data Warehouse
Frederik WernerAdobe Analytics is, without a doubt, the most mature Digital Analytics solution we can buy today. We know and love it for the flexible data collection, superior data model and processing, as well as the phenomenal Analysis Workspace interface. I have yet to find a use case I can’t cover…