Month: March 2020

Tutorial: Real time Product Recommendations with Adobe Target

Adobe Target Premium can be used for sophisticated product or content recommendations. Building on the last post, we are going to build our very own recommendation engine based on user behavior in real time. I assume you’ve read that post, but feel free to go back and read it first! Starting with recommendations As we know from the last blog post, Adobe Target is well equipped to personalize content in real time. To do this, we sent information about the products and users to Target in mbox requests. Now we are going to use the same concept to give real product recommendations! To get started, we need to understand a few basic concepts. First, Target must know about your products. We can either give details with the mbox requests or upload them in different types of feeds. What we end up with is a catalog of products with some information. […]

Tutorial: Real time dynamic Personalization with Adobe Target

Adobe Target is part of the Adobe Experience Cloud. It can be used for A/B Testing and Personalization of Websites, Apps and Server Side Applications. This article describes how it can be used to create dynamic Experiences based on the user profile and mbox parameters. Personalization is not a feature, it’s obligatory Some years ago, the internet was not more than a collection of static pages. It was perceived as the worlds largest library, so websites were created the same way as a library: Books don’t change their content over time, or react to the reader. Much like in a library, search indices like Google helped to navigate the web and find the best content. Over time, websites started to make better use of what computers are capable of. Animated images and blinking text rivaled for the user’s attention. If you got an email a human voice would tell you […]

Deciphering Adobe Analytics’s Mobile SDK Debug Output

Developing Mobile Applications is hard. Period. As a company offering Mobile Applications, you need to go to great length to develop Apps that don’t disappoint or annoy your customers, let alone engage them. New versions have to go through tedious testing, both from you and Google or Apple before any changes can be rolled out to your users. This is why accurate measurement of your Apps is crucial to making them successful and delivering value to your customers. But this introduces a whole new layer of complexity. Now your developers not only need to make the App work but also need to implement Analytics into it. This can go two ways: Either they follow your tracking concept to the letter while not understanding the methodology and purpose behind it. Or you try to involve them more and make them understand why things are done in a specific way and how […]