This is one of several post aiming to give an introduction into Adobe Analytics. They are intended as both tutorials and references for future use. While there already are a lot of good sources for this, some are quite dated and miss connections to recently released features and enhancements. In this post, I will explain some general things that are helpful to know when starting with Adobe Analytics. We will go over different interfaces to analyze data, explain Dimensions, Metrics, and Events and name some common integrations. Know what you are looking at: Dimensions One of the most important building blocks of Adobe Analytics are Dimensions. With Dimensions, we capture descriptive values on our websites or in our apps. Many people call them variables when explaining the general concept. On a website we might record the name of a certain page in a dimension. This would allow us to report […]
Month: June 2020
Integrating Adobe Target and Adobe Analytics into Voice Assistants
With digital experiences on the rise, interactive Voice Assistants like Amazon Alexa, Google Home or Apple’s Siri are still gaining popularity. Companies now need to meet their customers expectations and allow them to interact with their brand however they like. Those new possibilities require a clear strategy to avoid wasting time and resources on products which nobody actually uses. Adobe Analytics can help understand digital experiences better and drive value through customer feedback. With Adobe Target for personalization and experimentation, nothing can stop you from delivering the right experience at the right time. This article describes how both Analytics and Target can be integrated in Voice Assistants’ backend systems to track and test how users are interacting with your App. We will be using the a direct integration with the Experience Cloud ID Service, sync identifiers and use them for Analytics and Target. Target will then be used to personalize […]
Generating more business value with the Adobe Analytics dashboards App
The Adobe Analytics dashboards App has been out for some days now. It has been one of the most demanded features among Analytics users for years. Personally, I had to disappoint my business users for quite some time whenever they asked for an App. So naturally, I was quite happy when it finally came out. Before the app arrived, we had to build workarounds to enable people to take Analytics data wherever they go. At my company we utilized Power BI to pull data from Analytics and offer it in some form of mobile app. That was a huge pain, since we had to rebuild things we already had in Analysis Workspace and maintain two products. We also had to make huge compromises regarding interactivity with data and visualizations. I’m very happy we don’t need to do that any more! One of the concerns I had before I gained Beta […]