Month: September 2020

How I build my Adobe Analytics Implementations

Getting the most out of enterprise analytics systems is not easy. A lot can go wrong on the way from gathering business requirements to getting actionable insights. While most of my posts are focused on the analysis or reporting capabilities of Adobe Analytics, this post is focused on how I plan and build my implementations. […]

Why I still love Props – Confessions of an Analyst

Experts are supposed to know everything about a certain topic. And not only are they suppose to know things, they also are expected to behave in the best way possible. Their past decisions are the benchmark for how to assess future situations and judge what to do. But all experts have their little secrets, where […]

Retention Analysis in Adobe Analytics – Part 2: Custom Segments and Metrics

User Retention is crucial to any digital offering. If you optimize your offering to a point where users come back on their own, you can not only save on marketing cost but also engage your existing users more. This makes retention analysis a prime example for how digital analytics can provide tangible business value. In […]

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