One of the things that really sets Adobe Analytics apart from other solutions is the ability to create sophisticated Calculated Metrics and Segments on the fly. You don’t need to be a highly trained Analyst or Data Scientist to create your very own set of Measures and Dimensions unique to your business question. The best thing for me personally is that we can create those metrics from the same interface where we do our day-to-day analysis and reporting. It doesn’t matter if we want to quickly create an average or build advanced time series analysis dashboards, it’s all right there at our fingertips. Today I want to tell you about one of my personal-favorite functions called Approximate Count Distinct. This functionality allows us to count how many different values from a dimension we tracked and use that number in both Calculated Metrics and Segments (making this function the closest we […]
Month: November 2020
Privacy-centered Analytics with Matomo and Adobe’s Customer Journey Analytics
Legal Disclaimer: Data Privacy is a diverse and ever-changing topic. This makes it nearly impossible to give reliable recommendations to a broad audience. Please consult your company’s legal department on whether those ideas described here are feasible under your jurisdiction. If there has been one predominant topic in the web analytics space for the last couple of years, it surely is data privacy. GDPR is a thing in Europa, COPPA in the US, ITP on planet Apple, and cookie consent banners on every website. Conducting a safe data collection practice as a global business has become more and more challenging, pushing businesses to be more and more careful. Because of this landscape, a lot of businesses are looking for a “bullet-proof” way to analyze website users’s behavior. While Google Analytics is a data privacy nightmare, tools like Piwik Matomo try to justify their existence by claiming to be more privacy […]