Ever since my very first attendance, Adobe Summit is my number-one source for inspiration for new things to try out in Adobe Analytics. When the world’s leading practitioners and product experts from Adobe come together to share their knowledge, there is a lot to learn for everyone. This year, Eric Matisoff invited me to share a visualization I created in Analysis Workspace as part of the Analytics Rockstars session. However, the true Rockstar content in that session was the Tips & Tricks shared by Jenn Kunz using Excel with the Flow viz in Workspace. A followup conversation on Measure Slack then unveiled some improvements using Data Warehouse and reminded me of an approach of my own that I want to share today. Some years back I used Adobe Analytics’ Data Feeds with Elasticsearch and Grafana to analyze marketing performance beyond what Adobe Analytics has to offer. While that was a […]
Month: April 2022
Cookie-less Server Side Tracking with Adobe Customer Journey Analytics
If there is one big hot topic in digital analytics right now (besides the unfortunate sunset of Google Analytics 3 and GDPR news) it quite possibly is the recent trend of what many call server side tracking. Currently, server side tracking is an obligatory agenda item at every analytics conference and virtually every vendor of analytics or tag management systems is working on a way to serve the rising demand. However, while there is a lot of talk around the topic, there is no shared definition in our industry of what server side tracking actually is. Jim Gordon has assembled a nice overview of what people might mean when they talk about any of the underlying concepts. In my personal experience, people usually refer to a form of server side tag management, often using Google’s server side tag manager, that still uses some logic in the client’s browser. Adobe has […]