Month: May 2022

Understanding and utilizing the Event Object in Adobe Launch

Adobe Launch provides a lot of comfort and clever features to make tag management super easy. Quite a few of those features, like the amazing Constant Data Element, are provided directly in the Launch UI. However, there are a bunch of nice surprises waiting for us once we start exploring the more backend-y technical capabilities. One place where we can catch a glimpse of what Launch has in store for us is in the configuration of Custom Code Actions from the Core Extension. All we have to do is hover our mouse over the Execute globally tool tip: Adobe points us towards three technical variables which we can use in our implementations. One of them is, in my experience, especially useful: The event object. But what is it and why should you use it? Let’s start exploring! What is the Event Object in Adobe Launch? As you are probably aware, […]