Month: May 2022

Should you buy Adobe Analytics or Customer Journey Analytics for Web Analytics use cases today?

The market for web analytics tools is going through some big changes right now. On one hand, Google has officially announced to sunset Universal Analytics (also known as “the ‘good’ Google Analytics”) next year in favor of the universally hated GA 4. On the other hand, Adobe is heavily promoting their new tool Customer Journey Analytics, both to new and existing Adobe customers. There is no doubt that, at some unannounced point in the future, Customer Journey Analytics will become Adobe’s only analytics tool. However, there is one important detail about Customer Journey Analytics that we need to keep in mind: It is not a dedicated web analytics tool like good old Adobe Analytics. Customer Journey Analytics is built to handle data from all sources you can think of, not just websites and apps. Because of that, Adobe Analytics still has some unique features, like the Visitor Profile, that are […]

Understanding and utilizing the Event Object in Adobe Launch

Adobe Launch provides a lot of comfort and clever features to make tag management super easy. Quite a few of those features, like the amazing Constant Data Element, are provided directly in the Launch UI. However, there are a bunch of nice surprises waiting for us once we start exploring the more backend-y technical capabilities. One place where we can catch a glimpse of what Launch has in store for us is in the configuration of Custom Code Actions from the Core Extension. All we have to do is hover our mouse over the Execute globally tool tip: Adobe points us towards three technical variables which we can use in our implementations. One of them is, in my experience, especially useful: The event object. But what is it and why should you use it? Let’s start exploring! What is the Event Object in Adobe Launch? As you are probably aware, […]