Just last week, I was celebrating Customer Journey Analytics’ new “Next or Previous” and Math features in Derived Fields. While I originally intended to update that post once the new Summarize function is released, I found this feature so useful and versatile that I decided to write an entire post about it. If you want a longer introduction, feel free to check out last week’s post. If not, just enjoy this one! Summarize Derived Fields function The Summarize function does pretty much what the name says: It reduces a larger set of values, like a user’s entire website journey, into a (for now) single value. For example, a user may view a bunch of pages during their session but you might only be interested in the very first page. The Summarize function can return that for you with ease! Now, you may think that this example sounds somewhat familiar. And […]
Month: June 2024
Adobe Customer Journey Analytics keeps getting better with Derived Fields
You won’t be too surprised when I tell you: I’m a big fan of Adobe’s Customer Journey Analytics. Ever since I got the pleasure of using it for the first time four years ago, I am excited for every new release and its many new features. Sure, there are some things that Adobe Analytics is still better at, but the way CJA innovates on familiar concepts clearly shows how it will one day surpass AA’s features. The most recent release is no exception to that trend. As you know, Customer Journey Analytics works fundamentally different from Adobe Analytics. Where Adobe Analytics relies on the Visitor Profile to keep data about a Unique Visitor’s history and provide information like Entry Pages, Exit Pages, etc., Customer Journey Analytics does those things in real-time when we query the data. While this brings challenges for a couple of use cases (like deriving the Visit […]