The content on this blog is provided to you completely for free. If you find any value in my content please consider giving back by helping the people affected by the current Ukraine crisis.
You can donate to a charity of your choice or join me in donating to the UNHCR by clicking Donate Here!
Thank you!

Blogging Ideas for 2020

| Posted on |

So, 2020 is here. Happy updated-copyright-notice! While I need to republish my website because of just that, why not think about what to write in the new year? Here are some ideas of what I may spent an article on:

  • Adobe Analytics. Obvious choice, topics may be:
    • Starting tips, explanations and tutorials. Give some definitions and examples for people starting with Adobe Analytics, explaining Dimensions and Metrics, props vs. eVars, interfaces, etc.
    • Use case examples. Show how to analyze the user journey in Analytics and what to consider.
    • Integration examples. Talk about how to integrate Analytics to get the most value with some Open Source tools for Realtime and Big Data stuff or Classifications.
    • Admin tasks. User management considerations, setting up different things.
    • Analytics analytics. Monitoring your adoption by looking at Analytics logfiles.
    • Expert level stuff. Get into details about how props and eVars work internally, how time spent is calculated, etc.
  • Adobe Experience Cloud. Been doing a lot of EC integration lately, so why not write about:
    • A4T. What is Analytics for Target, how is it set up and validated.
    • Experience Cloud ID Service. What is it used for and how do we implement it. Also how Analytics uses different IDs.
    • Launch. Examples for Websites and Apps.
  • Adobe Target. Should maybe be higher up on the list, but is harder to abstract:
    • Setup. How to implement it with Launch on Websites and Apps.
    • Testing strategy. Manage testing efforts and get an overview about what is happening and when.
    • Integrations. Show A4T, Segment Publishing, etc.
  • Microsoft Power BI. A new contestant! Some helpful stories about:
    • Basic Concepts. Explain some of the peculiarities of the tool and how it works.
    • Setup. Get it ready and set.
    • Integrations and Architecture. How to actually build things with your data.
  • Elasticsearch, NiFi, Grafana, Kibana. Backbone of most of the things I’ve built:
    • Architecture and Use cases. Show how it can be used, especially with the other tools mentioned above.
  • News from Adobe Summit. Not so much a list of news but what excites me the most.
  • Some fun with Data Science, Big Data, Predictive Analytics, etc.
  • Culture, Leadership, Strategy, Data Drivenness, etc.

Well, that escalated a bit. At least there is no shortage on topics. Let me know if there is something else you would like to read about!

Other cool posts:

  1. Using Adobe Launch ? for configuration management
    Adobe Launch (, by Adobe) ist the tag manager that comes for free with the Adobe Experience Cloud. You can use it to manage and orchestrate all the marketing tags on your websites (not only from Adobe) and reduce integration efforts for the mobile Adobe SDKs to just copy-pasting from...
  2. Adobe Analytics Introduction: Terms and Concepts
    This is one of several post aiming to give an introduction into Adobe Analytics. They are intended as both tutorials and references for future use. While there already are a lot of good sources for this, some are quite dated and miss connections to recently released features and enhancements. In...
  3. Web Analytics with Adobe’s Customer Journey Analytics, Part 1: Goodbye Adobe Analytics, my Old Friend
    This post is the first post of the eight-part-series Web Analytics with Adobe’s Customer Journey Analytics, showing how web sites can be analyzed better using Adobe’s next evolution of Adobe Analytics. In this part, we discuss the motivation and scope of this project and why, eventually, existing Adobe Analytics and...