Tag: A/B Testing

Integrating Adobe Target and Adobe Analytics into Voice Assistants

With digital experiences on the rise, interactive Voice Assistants like Amazon Alexa, Google Home or Apple’s Siri are still gaining popularity. Companies now need to meet their customers expectations and allow them to interact with their brand however they like. Those new possibilities require a clear strategy to avoid wasting time and resources on products […]

Tutorial: Real time dynamic Personalization with Adobe Target

Adobe Target is part of the Adobe Experience Cloud. It can be used for A/B Testing and Personalization of Websites, Apps and Server Side Applications. This article describes how it can be used to create dynamic Experiences based on the user profile and mbox parameters. Personalization is not a feature, it’s obligatory Some years ago, […]

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