Tag: A/B Testing

Integrating Adobe Target and Adobe Analytics into Voice Assistants

With digital experiences on the rise, interactive Voice Assistants like Amazon Alexa, Google Home or Apple’s Siri are still gaining popularity. Companies now need to meet their customers expectations and allow them to interact with their brand however they like. Those new possibilities require a clear strategy to avoid wasting time and resources on products which nobody actually uses. Adobe Analytics can help understand digital experiences better and drive value through customer feedback. With Adobe Target for personalization and experimentation, nothing can stop you from delivering the right experience at the right time. This article describes how both Analytics and Target can be integrated in Voice Assistants’ backend systems to track and test how users are interacting with your App. We will be using the a direct integration with the Experience Cloud ID Service, sync identifiers and use them for Analytics and Target. Target will then be used to personalize […]

Tutorial: Real time dynamic Personalization with Adobe Target

Adobe Target is part of the Adobe Experience Cloud. It can be used for A/B Testing and Personalization of Websites, Apps and Server Side Applications. This article describes how it can be used to create dynamic Experiences based on the user profile and mbox parameters. Personalization is not a feature, it’s obligatory Some years ago, the internet was not more than a collection of static pages. It was perceived as the worlds largest library, so websites were created the same way as a library: Books don’t change their content over time, or react to the reader. Much like in a library, search indices like Google helped to navigate the web and find the best content. Over time, websites started to make better use of what computers are capable of. Animated images and blinking text rivaled for the user’s attention. If you got an email a human voice would tell you […]