Adobe Analytics has a rich set of features that help businesses collect and report on data in most efficient ways. I’ve written a lot of posts already on how it can be configured to collect data in better ways or how the interfaces can be used to its full extent. Today I want to show you some use cases for one of my favorite features, as it can help you in every stage of an analytics project: Dimension Classifications. Using Classifications, at least in my opinion, is a big step towards making the best use of Adobe Analytics. It can help simplify implementations, manage resources (like the number of used dimensions), surprise users with great new features, or even help you correct errors in data collection retroactively. But before I start with the use cases, let’s make sure we are on the same page by asking… What are Classifications in […]