Tag: Adobe Customer Journey Analytics

(Time-)Normalize Performance over time in Adobe Analytics’s Analysis Workspace

In Digital Analytics, one of the most common requests from business stakeholders is to compare the performance of two or more items on our websites, like marketing campaigns or content pages. While it is immediately obvious why this comparison is important to the business, it quite often leads to graphs like this, where the analyst […]

Cool Approximate Count Distinct Use Cases – Adobe Analytics Tips

One of the things that really sets Adobe Analytics apart from other solutions is the ability to create sophisticated Calculated Metrics and Segments on the fly. You don’t need to be a highly trained Analyst or Data Scientist to create your very own set of Measures and Dimensions unique to your business question. The best […]