Tag: Adobe Experience Platform

Web Analytics with Adobe’s Customer Journey Analytics, Part 3: Data Structure in Experience Platform

This post is the third post of the eight-part-series Web Analytics with Adobe’s Customer Journey Analytics, showing how web sites can be analyzed better using Adobe’s next evolution of Adobe Analytics. In the previous post, we took a look at the different possible solution architectures we can use to bring data into Customer Journey Analytics […]

Processing Adobe Analytics Data Feeds with Apache NiFi for Adobe Experience Platform

In the series of posts that is currently being released on this blog I’m showing how companies can move from Adobe Analytics to the brand new Customer Journey Analytics to utilize the many advantages of the new tool. However, I feel like the current Adobe-provided solution for bringing data from that old to the new […]

Web Analytics with Adobe’s Customer Journey Analytics, Part 2: System Architecture in Experience Platform

This post is the second post of the eight-part-series Web Analytics with Adobe’s Customer Journey Analytics, showing how web sites can be analyzed better using Adobe’s next evolution of Adobe Analytics. In the previous post, we discussed the motivation and scope of this project and why, eventually, existing Adobe Analytics customers will start moving to […]

Web Analytics with Adobe’s Customer Journey Analytics, Part 1: Goodbye Adobe Analytics, my Old Friend

This post is the first post of the eight-part-series Web Analytics with Adobe’s Customer Journey Analytics, showing how web sites can be analyzed better using Adobe’s next evolution of Adobe Analytics. In this part, we discuss the motivation and scope of this project and why, eventually, existing Adobe Analytics and new customers will start moving […]

Tracking Apps with Adobe’s new Experience Platform SDKs and the Edge Network

Tracking mobile apps has always been fun for me. Compared to measuring websites, apps are a more controlled environment, which is great for data consistency. Sure, there are some less-fun cases (like those pesky hybrid apps) but the general experience on major platforms like Android and iOS has been quite great! Changes even happen a […]

Calculated Metrics in Segments are finally here… Sort of, in Adobe’s Customer Journey Analytics

If you have been following this blog for a while (thank you!), it shouldn’t surprise you if I claim: Adobe Analytics is the best web analytics solution available today. But if we’re honest, it has been around for a long time, which has been leading to a situation very familiar to anyone working in the […]

The Visitor Profile: Adobe Analytics’ Big Advantage

We live in some very exciting times for our industry. There is a lot going on in the analytics space with Adobe’s brand new Experience Platform, Customer Journey Analytics, Web SDK, and Launch Server Side. All of those new innovations will fundamentally change how we track data and process data once it has been collected. […]

Building the ultimate auto tracking implementation with Adobe Experience Platform and Web SDK

I think it’s no secret that a lot of companies, agencies, and analyst dread the amount of effort it takes to implement a sophisticated analytics tool like Adobe Analytics. That may come in part from the correlation between company size (and thereby business complexity) and choice of analytics tool, but it is quite clear that […]

A basic AEP Web SDK (Codename Alloy) implementation for Adobe Analytics

If you are taking care of an Adobe Experience Cloud implementation, there is practically no way for you to not hear about the new kid on the block: The Adobe Experience Platform Web SDK (also know as Alloy). It is the next big thing for how to implement solutions like Adobe Analytics, Target, Audience Manager, […]

Privacy-centered Analytics with Matomo and Adobe’s Customer Journey Analytics

Legal Disclaimer: Data Privacy is a diverse and ever-changing topic. This makes it nearly impossible to give reliable recommendations to a broad audience. Please consult your company’s legal department on whether those ideas described here are feasible under your jurisdiction. If there has been one predominant topic in the web analytics space for the last […]

Even more Query Service tips to level up your Customer Journey Analytics game

It has been more than two weeks since my last post. Where have I been? Easy answer: Fully and blissfully engulfed in the blessing that is Adobe’s Customer Journey Analytics. I’ve imported my Adobe Analytics data, done some custom user stitching, and created some fun things that I didn’t even knew I’ve always wanted from […]

My favorite Query Service tricks in Adobe Experience Platform for Customer Journey Analytics

Wow, that’s a long title for a post. As you might have heard, I recently got the chance to dive into Adobe’s Experience Platform since my company got provisioned for Customer Journey Analytics. That means that I now have all my Adobe Analytics data in Platform, ready for Query Service to enrich it. I think […]

Adobe Customer Journey Analytics – The big Game Changer

It’s hard to follow any Adobe Experience Cloud outlet today without hearing about Adobe’s Experience Platform. At the same time, it’s very hard to grasp what it actually is and what we can use it for. If you are in the Adobe Analytics space you might also have heard about Customer Journey Analytics, which is […]