This post is the fourth post of the eight-part-series Web Analytics with Adobe’s Customer Journey Analytics, showing how web sites can be analyzed better using Adobe’s next evolution of Adobe Analytics. In the previous post, we took a look at our business questions and how we can structure our data most effectively. In this post, we are doing the actual implementation using Adobe Launch, the Adobe Web SDK, and Client Data Layer. On our way to creating a full-scope, front-to-back implementation of Customer Journey Analytics to track a web site, we are now ready to think about our actual implementation. Since we have the data structure in place and already have an awesome Experience Event Schema, we just need some actual data. The logical choice to feed data to the Adobe stack is, of course, by utilizing their client-side tools as well. Specifically, we are going to use Adobe Launch […]
Tag: Adobe Web SDK (Alloy)
Web Analytics with Adobe’s Customer Journey Analytics, Part 1: Goodbye Adobe Analytics, my Old Friend
This post is the first post of the eight-part-series Web Analytics with Adobe’s Customer Journey Analytics, showing how web sites can be analyzed better using Adobe’s next evolution of Adobe Analytics. In this part, we discuss the motivation and scope of this project and why, eventually, existing Adobe Analytics and new customers will start moving to Adobe’s Customer Journey Analytics. If you found this article, chances are high you work in or adjacent to the field of digital analytics or web analytics. It doesn’t really matter if you are an existing Adobe Analytics user, on the Google stack, or just looking for your very first web analytics tool. If you have been following the trends and discussions in our industry in the recent time, you will likely already have caught on the massive changes that both our industry and Adobe’s products go through. With changes to privacy requirements and cookie […]
Building the ultimate auto tracking implementation with Adobe Experience Platform and Web SDK
I think it’s no secret that a lot of companies, agencies, and analyst dread the amount of effort it takes to implement a sophisticated analytics tool like Adobe Analytics. That may come in part from the correlation between company size (and thereby business complexity) and choice of analytics tool, but it is quite clear that implementing Adobe Analytics in a way that fully utilizes both all of its countless features and what can be collected from a page is a challenge to even the most experienced specialists. This is where other tools like Google Analytics or smaller solutions like Matomo have their place. If your use case and business situation are right, they may be a quicker solution for you. The simplicity is quite tempting but would not be enough for larger businesses. That leads to a funny situation when people from agencies or small companies join a large corporate […]