This is a post in the Adam-Greco-Edition (AGE) series of posts. They aim to iterate on some great posts by Adam Greco, showing some different approaches to achieve similar things. In another great Post, Adam Greco showed how we can have Metric Targets in Analysis Workspace. His approach includes setting up a Data Source to import Goals to a Custom Event. This is a very nice approach, but has some serious limitations. Because it utilizes Data Sources, all their limitations apply (see documentation). Most importantly, data can not be deleted or changed once it has been imported. Also we need to sacrifice Custom Events for every Goal we set. The setup is also very involved and not suited for non-techie people. What I would like to have is a Goal Metric that does not use valuable Custom Events, is changeable over time, and understandable and usable by non-technical users. As […]
Tag: Analysis Workspace Hacks
Analysis Workspace Hacks (AGE) – Average Daily Unique Visitors
This is a post in the Adam-Greco-Edition (AGE) series of posts. They aim to iterate on some great posts by Adam Greco, showing some different approaches to achieve similar things. In one of his posts Adam Greco shows a way to replicate the Daily Unique Visitors Metric from Reports & Analytics in Analysis Workspace. His approach involves creating a Calculated Metric for a given time range, summing up the Visitors for each day. There are some limitations to that approach. The obvious one is that we need a new metric for each date range we want to analyze; We can’t use a 7-day Metric if there are 8 days to analyze. Second, Visitors are not deduplicated but summed up over all days in the reporting window (just as in the old interface); So a Visitor visiting our site three times would be counted as three Visitors. Last, the name could […]
Analysis Workspace Hacks – Next and Previous Page Report
Analysis Workspace is the most capable solution for Web Analysts today. It allows us to switch between building a Dashboard or old-school Report or something in the middle on the fly. It has surpassed the old Reports & Analytics Interface in functionality and workflow effectiveness and leaves you longing for it once you start using different solutions. But there is one thing that is not that awesome in Analysis Workspace yet: Pathing. Once you activate Pathing for a custom prop, the old interface gives you Next and Previous Reports for that prop, just like with the Page Dimension: As a result we get a nice table with the Next or Previous Dimension Items for a given Item. Hacking Analysis Workspace’s Flow Visualizations The closest thing to that functionality is the Flow Visualization in Analysis Workspace. It allows us to see a Flow of Users between Dimension Items or even across […]
Analysis Workspace Hacks – Link Events on Page Reports
Adobe Analytics gives us two types of events to use for our tracking implementation. With Page Tracking (calling s.t() in Websites or trackState() in Apps) we are supposed to measure when a page has been viewed. If we want to measure interactions on a given page, we would use Custom Link Tracking (s.tl() in Web and trackAction() in Apps) for that. The reasoning behind that is quite simple. If there was only one function, we would either end up with increased Page Views for every on-page event or have to take care of the distinction ourself by using valuable props or eVars. So from a simplicity standpoint this approach makes a lot of sense. But there is one problem: When using Custom Link Tracking, you can not set a pageName for that call. Adobe Analytics just ignores whatever you set for the pageName, because pageNames only make sense in the […]