Tag: API

Supercharge your Adobe Analytics Classifications with Google Sheets and Automation

Classifications are one of the best features of Adobe Analytics. They allow to enrich and translate tracked values by uploading classification files. One of the most common use cases is handling marketing campaign tracking codes, which can be translated from technical ids to understandable details about the campaign. This can be automated to a great […]

Adobe Analytics Introduction: Terms and Concepts

This is one of several post aiming to give an introduction into Adobe Analytics. They are intended as both tutorials and references for future use. While there already are a lot of good sources for this, some are quite dated and miss connections to recently released features and enhancements. In this post, I will explain […]

Analysis Workspace Hacks (AGE) – Metric Targets

This is a post in the Adam-Greco-Edition (AGE) series of posts. They aim to iterate on some great posts by Adam Greco, showing some different approaches to achieve similar things. In another great Post, Adam Greco showed how we can have Metric Targets in Analysis Workspace. His approach includes setting up a Data Source to […]

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