Adobe Analytics can track not only websites, but mobile apps just the same. This is achieved by using the Adobe Experience Platform Mobile SKDs for native iOS and Android apps. One very interesting part of tracking mobile apps is known as acquisition tracking, which looks at how users found the tracked app. To help with this, Adobe exposes some functionality in their SDKs to listen for the events that the mobile operating system is using to tell apps about the way they have been installed. This happens “automagically” on iOS but needs some custom implementation on Android. BroadcastReciever and Install Referrer API on Android Adobe requires to use a very old implementation method called BroadcastReceiver. That method relies on the Google Play Store App sending a message (a broadcast) to the app that has just been installed, telling it about the details of the install (like which marketing campaign has […]