Tag: Conversion

Using Flow and Fallout Visualizations like a Rockstar in Adobe Analytics

It’s no secret: I love Analysis Workspace. In fact, I think it is the main advantage Adobe Analytics has over Google Analytics. That is because Workspace allows for seamless collaboration between analysts, marketeers, product owners, and other business stakeholders. With enough enablement, there is no difference in which tools different groups of analytics users would use: It’s always the best one! Workspace is the perfect combination of sophisticated functionality and an appealing user interface. But because of this user-friendly interface, not every advanced function or use case is immediately apparent to every user. This can lead to funny situations, where experienced analysts never really use certain parts of Workspace that could save them a lot of work. In today’s post we will take a close look at two of the most undervalued features: The Flow and Fallout visualizations. While they seem quite similar in functionality and trivial to understand on […]