Tag: Cookies

Implementing Adobe Analytics in a First-Party context

One of the things I love most about Adobe Analytics is how flexible it is. That is not only true for its interface, Analysis Workspace, and the numerous integrations, but also for everything that happens on the actual website where it is implemented. Almost every functional detail can be configured and tweaked, including the destination where the data is actually sent to. For years Adobe has offered Analytics customers the Managed Certificate program, where Adobe would allow us to send data to a server that looks like it belongs to our own company (or, more specifically, our company’s domain). But upon closer inspection, those requests are only disguised as first-party and are actually still sent to Adobe’s servers directly instead of our own. And in addition to that, Adobe Launch and the Experience Cloud ID Service will still load their data from different domains that don’t belong to your company […]

Building your own Web Analytics from Log Files – Part 3: Setting up Nginx with OpenResty

This is the third part of the six-part-series “Building your own Web Analytics from Log Files”. Legal Disclaimer: This post describes how to identify and track the users on your website using cookies and browser fingerprinting. The information and process described here may be subject to data privacy regulations under your legislation. It is your responsibility to comply with all regulations. Please educate yourself if things like GDPR apply to your use case (which is very likely), and act responsibly. Identifying Users and Sessions One of our goals for this project is to be able to tell how many people are using our site. This means we need a way to differentiate between the users on our site. One approach would be to look at the IP addresses of our users. This is not very precise since all devices with the same internet connection share an IP address. Especially for […]