Tag: Customer Journey Analytics

Privacy-centered Analytics with Matomo and Adobe’s Customer Journey Analytics

Legal Disclaimer: Data Privacy is a diverse and ever-changing topic. This makes it nearly impossible to give reliable recommendations to a broad audience. Please consult your company’s legal department on whether those ideas described here are feasible under your jurisdiction. If there has been one predominant topic in the web analytics space for the last […]

Even more Query Service tips to level up your Customer Journey Analytics game

It has been more than two weeks since my last post. Where have I been? Easy answer: Fully and blissfully engulfed in the blessing that is Adobe’s Customer Journey Analytics. I’ve imported my Adobe Analytics data, done some custom user stitching, and created some fun things that I didn’t even knew I’ve always wanted from […]

Adobe Customer Journey Analytics – The big Game Changer

It’s hard to follow any Adobe Experience Cloud outlet today without hearing about Adobe’s Experience Platform. At the same time, it’s very hard to grasp what it actually is and what we can use it for. If you are in the Adobe Analytics space you might also have heard about Customer Journey Analytics, which is […]