I can’t think of any analytics tool that got me quite as excited this year as Adobe’s Customer Journey Analytics, especially with the recent addition of Derived Fields. While there are some features still missing from Adobe Analytics, it should become more and more clear that CJA is already superior to the vast majority of the market. While I’ve already done an extensive series of posts on how to get started with CJA for a website and exploring the mobile AEP SDK, the new tool brings up many, many questions around setup, admin, and implementation. While the interface for business users is the familiar Analysis Workspace-democratization-paradise, all of the new and shiny capabilities invite us to re-think how we provide analytics capabilities to our companies. In this post, I want to take a look at an evergreen of digital analytics: Form tracking! Unperturbed by any recent trends, websites like to […]