Tag: Debugging

Bringing clarity to Adobe Launch using Call Traces

The Adobe Experience Cloud (AEC) comes with its very own Tag Management System (TMS). With Adobe Launch, by Adobe, implementing a basic set of AEC tools like Analytics or Target is quick and easy. That ease of implementation regarding Adobe’s own tools comes with the possible downside of having to put in more work for non-Adobe tools. Depending on how important those Adobe tools are to you, Launch might be your first choice as TMS regardless. Unfortunately, Launch is not ideal when it comes to more complex setups. For example, having a chain of actions that needs to be executed in a specific order can require some manual workarounds, like putting steps into separate rules. The same is true for guaranteed conditional execution within rules, which requires either custom code actions or branching rules into multiple others. I have seen setups with literally hundreds of rules because of those restrictions. […]