Tag: Dimensions

Calculated Metrics in Segments are finally here… Sort of, in Adobe’s Customer Journey Analytics

If you have been following this blog for a while (thank you!), it shouldn’t surprise you if I claim: Adobe Analytics is the best web analytics solution available today. But if we’re honest, it has been around for a long time, which has been leading to a situation very familiar to anyone working in the […]

How I build my Adobe Analytics Implementations

Getting the most out of enterprise analytics systems is not easy. A lot can go wrong on the way from gathering business requirements to getting actionable insights. While most of my posts are focused on the analysis or reporting capabilities of Adobe Analytics, this post is focused on how I plan and build my implementations. […]

Why I still love Props – Confessions of an Analyst

Experts are supposed to know everything about a certain topic. And not only are they suppose to know things, they also are expected to behave in the best way possible. Their past decisions are the benchmark for how to assess future situations and judge what to do. But all experts have their little secrets, where […]