Tag: DWH

Using Adobe Analytics as a free Data Warehouse

Adobe Analytics is, without a doubt, the most mature Digital Analytics solution we can buy today. We know and love it for the flexible data collection, superior data model and processing, as well as the phenomenal Analysis Workspace interface. I have yet to find a use case I can’t cover with the tool or a platform where it can’t be implemented. While Adobe Analytics works perfectly for the data we collect from digital experiences, companies often use many more digital tools to manage advertisements, analyze search performance, post to social media platforms, etc. Most of those tools have some form of integrated reporting feature, which can hold crucial information to monitor a company’s offsite presence. With growing online activity, this can create a situation where the people working with many tools have to switch between tools many times per day. To help manage this complexity, companies often consider using either […]