Tag: Events

2022 Offsite Content Roundup

Welcome to the first of potentially many posts in a newly-found yearly tradition. At some point during the year, I noticed that I don’t have a continuously updated list of the things I’ve been up to outside of this blog. And even besides that, it is sometimes hard to keep up with all the content that eventually makes it onto the blog. To help with both, I’m planning to release a post like this every year, potentially in the last week of the year. I’m going to try my best to remember all the conferences, events, webinars, and foreign posts (or even update a draft post throughout the year) and put them in some sort of order. Thank you for another great year on this blog and I hope you enjoy all the different pieces of content! I have a YouTube channel now! Writing blog posts definitely is my go-to […]

How I build my Adobe Analytics Implementations

Getting the most out of enterprise analytics systems is not easy. A lot can go wrong on the way from gathering business requirements to getting actionable insights. While most of my posts are focused on the analysis or reporting capabilities of Adobe Analytics, this post is focused on how I plan and build my implementations. With an analytics system like Adobe Analytics, even small implementation choices can have large consequences later down the value chain. Errors and misjudgments can lead to skewed data that is affected in a non-obvious way. The implications range from more effort during analysis or higher maintenance to wrong conclusions and business decisions. This post will walk you trough the number of steps I take when planing a new Adobe Analytics implementation. While I’ve been successful in delivering value by following those, there might be situations where a different approach is better suited to the task […]