I can’t think of any analytics tool that got me quite as excited this year as Adobe’s Customer Journey Analytics, especially with the recent addition of Derived Fields. While there are some features still missing from Adobe Analytics, it should become more and more clear that CJA is already superior to the vast majority of the market. While I’ve already done an extensive series of posts on how to get started with CJA for a website and exploring the mobile AEP SDK, the new tool brings up many, many questions around setup, admin, and implementation. While the interface for business users is the familiar Analysis Workspace-democratization-paradise, all of the new and shiny capabilities invite us to re-think how we provide analytics capabilities to our companies. In this post, I want to take a look at an evergreen of digital analytics: Form tracking! Unperturbed by any recent trends, websites like to […]
Tag: Experience Platform Tutorial
Even more Query Service tips to level up your Customer Journey Analytics game
It has been more than two weeks since my last post. Where have I been? Easy answer: Fully and blissfully engulfed in the blessing that is Adobe’s Customer Journey Analytics. I’ve imported my Adobe Analytics data, done some custom user stitching, and created some fun things that I didn’t even knew I’ve always wanted from Adobe Analytics. This experience (pun intended) has completely shifted the way I look at my own data. Following up on my last post, I would like to share some new and cool things I discovered using some more Adobe Defined Functions, window functions, and standard SQL. I wont give a long introduction into Query Service again, but feel free to revisit the previous post for some information on how Query Service interacts with Adobe Experience Platform datasets and how to write data back to those. Getting creative with Sessionization Recreating Adobe Analytics sessions in Query […]
My favorite Query Service tricks in Adobe Experience Platform for Customer Journey Analytics
Wow, that’s a long title for a post. As you might have heard, I recently got the chance to dive into Adobe’s Experience Platform since my company got provisioned for Customer Journey Analytics. That means that I now have all my Adobe Analytics data in Platform, ready for Query Service to enrich it. I think I will do another post on how I amp up my Analytics game by using both Query Service and Customer Journey Analytics together. But this post will give some examples on how to use Query Service in general and how it interacts with Experience Platform. It will be a quick tutorial and provide some use cases for the custom Adobe Defined Functions (ADFs). At the end, you might end up with long SQL queries like I do: How Query Service works and interacts with Platform So what actually is Query Service? It provides a SQL […]