Tag: Keywords

Importing Organic Google Search data to Adobe Analytics with a single script

Some time ago, I published an article explaining how to get Google Search performance data from the Google Search Console to Adobe Analytics. For that post, I explained to query the Google Search API, write the result to an Adobe Analytics Data Source file, and upload it to Adobe Analytics. The same can be achieved in a more automated way using the Adobe Analytics Data Sources API, which is what this article is about. It explains how to use a script I published on Github. If this feels to advanced, feel free to go back to the old article. So, why another article about this topic? The old post received a lot of attention and led to some companies adopting the methods I described there. But if you try to implement it in a production environment, you would need to take care of some things yourself. For example, you need […]

Getting Google Search Keywords into Adobe Analytics

While Adobe Analytics is a much more mature solution compared to Google Analytics, the latter always had an advantage when it comes to Search Keywords. It shouldn’t surprise us that the company who offers both the search engine and the analytics tool has some integration between them. While it was easy to get search keywords from the target URL in the past, those times are gone for years now. Ever since then, business were struggling to know what their visitors were initially looking for when they came to their webpage. This article outlines a couple of ways on how to achieve this in Adobe Analytics. For this post we will take a look at the integration Adobe offers to Analytics Prime customers called Advertising Analytics. Right after that we are going to build our own integration based on the same method to get some insight into Google Ads performance. To […]