Tag: Matomo

Privacy-centered Analytics with Matomo and Adobe’s Customer Journey Analytics

Legal Disclaimer: Data Privacy is a diverse and ever-changing topic. This makes it nearly impossible to give reliable recommendations to a broad audience. Please consult your company’s legal department on whether those ideas described here are feasible under your jurisdiction. If there has been one predominant topic in the web analytics space for the last […]

So, is Web Analytics your dream job?

I’ve been working in Web Analytics for over a decade. During that time I had the pleasure to meet a lot of people: Analysts, product owners, marketeers, architects, developers, and so on. I hired a bunch of them, applied to others myself, onboarded and trained a whole lot over the years. No matter who I’ve […]