There is an universal truth in life: Inspiration always strikes when and where you least expect it. The same happened to me the other day, when I was reading High Output Management by former Intel CEO Andrew Grove. While the book is definitely worth reading for anyone interested in management, analysts can benefit just as much from reading it to get inspiration for valuable performance indicators and visualizations. Quite early in the book Grove presents one of his favorite visualizations to track progress towards specific goals: The linearity indicator. This chart shows the current progress towards a set target and where the performance might be heading. Here is his example for a hiring target from the book: My initial reaction was “wow, this is super cool and simple to understand”. If the current progress is above the linear progress, we’re in good shape to reach our goals. If it is […]
So, is Web Analytics your dream job?
I’ve been working in Web Analytics for over a decade. During that time I had the pleasure to meet a lot of people: Analysts, product owners, marketeers, architects, developers, and so on. I hired a bunch of them, applied to others myself, onboarded and trained a whole lot over the years. No matter who I’ve been talking to, sooner or later, one type of question would always come up: Will this be fun? Am I going to be okay? There are a lot of articles out there focused on the skills needed to start with Web Analytics. As always, Google can help you find those (or go to Julien’s Blog if you want a recommendation). There also are some talking about the necessary mindset. With this one, I will try to give you an impression on the qualities I observed while talking to Web Analysts who love what they do. […]