Tag: Measure

Keep track of goals using the Linearity Indicator in Adobe’s Analysis Workspace

There is an universal truth in life: Inspiration always strikes when and where you least expect it. The same happened to me the other day, when I was reading High Output Management by former Intel CEO Andrew Grove. While the book is definitely worth reading for anyone interested in management, analysts can benefit just as […]

So, is Web Analytics your dream job?

I’ve been working in Web Analytics for over a decade. During that time I had the pleasure to meet a lot of people: Analysts, product owners, marketeers, architects, developers, and so on. I hired a bunch of them, applied to others myself, onboarded and trained a whole lot over the years. No matter who I’ve […]