If you’ve been following this blog for a while (in which case: thank you!) you already know how much I love Adobe’s analytics solutions, like Adobe Analytics and Customer Journey Analytics. And while I can’t shut up about my excitement over every new feature, I rarely talk about the strategic and positioning aspects. The most I’ve written about that is when I was comparing Adobe Analytics and Google Analytics and gave my take on where people should go after the UA sunset. In some of my recent conference talks and my Adobe Analytics Masterclass, that strategic component got a lot more attention. For the Masterclass, I even dedicate a whole half-day (25% of the training!) to strategic decisions and incrementality considerations. So today, I want to share some of my takes on how I think about different solutions and what makes them special. To do that, I’ll first cover how […]
Tag: Piwik PRO
Google Universal Analytics is gone. Where should you go now?
Well, it finally happened. In a mild surprise to the industry, Google actually stuck to the announced sunset date for Universal Analytics. While there are some reports of GA still collecting data (I would love to link to the Tweet here and throughout the post, if linking to Twitter still worked) it seems clear that it is actually in the process of being turned off. Some folk desperately hoped for a last-minute deadline extension to give GA4 some more time to mature, further demonstrating how much Google overestimates the maturity of their own tool. Luckily, Google isn’t the only player on the market. My new job at Accutics gives me the chance to speak to many tool vendors at quite a bunch of conferences and conventions. In addition to my own continuous market monitoring, talking to the teams and developers of those tools gave me some deeper insight into how […]