Tag: Product Development

Creating more Business Value with Product Driven Analytics

When working in Analytics, it’s easy to view all the requests you receive as disconnected, one-off events. This is the traditional approach for Analytics departments, where Requests would be collected, prioritized and answered accordingly. But there are some issues with this way of handling things: It’s hard to see the bigger picture behind those business questions, especially between departments. Different people may have the same questions but ask them in a different way, leading to different answers. When requests are handled individually, it becomes hard to maintain a standard for the way they should be answered, especially if you are working as part of a team. Since not all stakeholders are equally Data-savy, they may ask for the wrong thing without letting you know what the questions is they are trying to answer. This leads to some awkward situations. People will ask for the wrong or suboptimal reports. You as […]