Tag: Recommendation Engine

Tutorial: Real time Product Recommendations with Adobe Target

Adobe Target Premium can be used for sophisticated product or content recommendations. Building on the last post, we are going to build our very own recommendation engine based on user behavior in real time. I assume you’ve read that post, but feel free to go back and read it first! Starting with recommendations As we know from the last blog post, Adobe Target is well equipped to personalize content in real time. To do this, we sent information about the products and users to Target in mbox requests. Now we are going to use the same concept to give real product recommendations! To get started, we need to understand a few basic concepts. First, Target must know about your products. We can either give details with the mbox requests or upload them in different types of feeds. What we end up with is a catalog of products with some information. […]