If you’ve been following this blog for a while (in which case: thank you!) you already know how much I love Adobe’s analytics solutions, like Adobe Analytics and Customer Journey Analytics. And while I can’t shut up about my excitement over every new feature, I rarely talk about the strategic and positioning aspects. The most I’ve written about that is when I was comparing Adobe Analytics and Google Analytics and gave my take on where people should go after the UA sunset. In some of my recent conference talks and my Adobe Analytics Masterclass, that strategic component got a lot more attention. For the Masterclass, I even dedicate a whole half-day (25% of the training!) to strategic decisions and incrementality considerations. So today, I want to share some of my takes on how I think about different solutions and what makes them special. To do that, I’ll first cover how […]