This is one of several post aiming to give an introduction into Adobe Analytics. They are intended as both tutorials and references for future use. While there already are a lot of good sources for this, some are quite dated and miss connections to recently released features and enhancements. In this post, I will explain some general things that are helpful to know when starting with Adobe Analytics. We will go over different interfaces to analyze data, explain Dimensions, Metrics, and Events and name some common integrations. Know what you are looking at: Dimensions One of the most important building blocks of Adobe Analytics are Dimensions. With Dimensions, we capture descriptive values on our websites or in our apps. Many people call them variables when explaining the general concept. On a website we might record the name of a certain page in a dimension. This would allow us to report […]