Tag: Wishlist

Why I still love Props – Confessions of an Analyst

Experts are supposed to know everything about a certain topic. And not only are they suppose to know things, they also are expected to behave in the best way possible. Their past decisions are the benchmark for how to assess future situations and judge what to do. But all experts have their little secrets, where they deviate from the gold standard and do something that is outdated, unpopular, or straight-out embarrassing. This post is about one of the things that I still do today and only talk about seldom because it became unpopular a while ago. So here it is: I still use Props in all my Adobe Analytics implementations. But not only do I use them, I secretly love them! Both Adobe themselves and veterans like Jan “Props must die” Exner advise on not using them any more in the future. So this is my confession to the world […]