Category: Adobe Customer Journey Analytics

Calculated Metrics in Segments are finally here… Sort of, in Adobe’s Customer Journey Analytics

If you have been following this blog for a while (thank you!), it shouldn’t surprise you if I claim: Adobe Analytics is the best web analytics solution available today. But if we’re honest, it has been around for a long time, which has been leading to a situation very familiar to anyone working in the […]

Privacy-centered Analytics with Matomo and Adobe’s Customer Journey Analytics

Legal Disclaimer: Data Privacy is a diverse and ever-changing topic. This makes it nearly impossible to give reliable recommendations to a broad audience. Please consult your company’s legal department on whether those ideas described here are feasible under your jurisdiction. If there has been one predominant topic in the web analytics space for the last […]