Category: Adobe Experience Platform

Tracking Apps with Adobe’s new Experience Platform SDKs and the Edge Network

Tracking mobile apps has always been fun for me. Compared to measuring websites, apps are a more controlled environment, which is great for data consistency. Sure, there are some less-fun cases (like those pesky hybrid apps) but the general experience on major platforms like Android and iOS has been quite great! Changes even happen a […]

Building the ultimate auto tracking implementation with Adobe Experience Platform and Web SDK

I think it’s no secret that a lot of companies, agencies, and analyst dread the amount of effort it takes to implement a sophisticated analytics tool like Adobe Analytics. That may come in part from the correlation between company size (and thereby business complexity) and choice of analytics tool, but it is quite clear that […]