With digital experiences on the rise, interactive Voice Assistants like Amazon Alexa, Google Home or Apple’s Siri are still gaining popularity. Companies now need to meet their customers expectations and allow them to interact with their brand however they like. Those new possibilities require a clear strategy to avoid wasting time and resources on products which nobody actually uses. Adobe Analytics can help understand digital experiences better and drive value through customer feedback. With Adobe Target for personalization and experimentation, nothing can stop you from delivering the right experience at the right time. This article describes how both Analytics and Target can be integrated in Voice Assistants’ backend systems to track and test how users are interacting with your App. We will be using the a direct integration with the Experience Cloud ID Service, sync identifiers and use them for Analytics and Target. Target will then be used to personalize […]
Category: Adobe Target
Tutorial: Real time Product Recommendations with Adobe Target
Adobe Target Premium can be used for sophisticated product or content recommendations. Building on the last post, we are going to build our very own recommendation engine based on user behavior in real time. I assume you’ve read that post, but feel free to go back and read it first! Starting with recommendations As we know from the last blog post, Adobe Target is well equipped to personalize content in real time. To do this, we sent information about the products and users to Target in mbox requests. Now we are going to use the same concept to give real product recommendations! To get started, we need to understand a few basic concepts. First, Target must know about your products. We can either give details with the mbox requests or upload them in different types of feeds. What we end up with is a catalog of products with some information. […]
Tutorial: Real time dynamic Personalization with Adobe Target
Adobe Target is part of the Adobe Experience Cloud. It can be used for A/B Testing and Personalization of Websites, Apps and Server Side Applications. This article describes how it can be used to create dynamic Experiences based on the user profile and mbox parameters. Personalization is not a feature, it’s obligatory Some years ago, the internet was not more than a collection of static pages. It was perceived as the worlds largest library, so websites were created the same way as a library: Books don’t change their content over time, or react to the reader. Much like in a library, search indices like Google helped to navigate the web and find the best content. Over time, websites started to make better use of what computers are capable of. Animated images and blinking text rivaled for the user’s attention. If you got an email a human voice would tell you […]