I’ve been working in Web Analytics for over a decade. During that time I had the pleasure to meet a lot of people: Analysts, product owners, marketeers, architects, developers, and so on. I hired a bunch of them, applied to others myself, onboarded and trained a whole lot over the years. No matter who I’ve been talking to, sooner or later, one type of question would always come up: Will this be fun? Am I going to be okay? There are a lot of articles out there focused on the skills needed to start with Web Analytics. As always, Google can help you find those (or go to Julien’s Blog if you want a recommendation). There also are some talking about the necessary mindset. With this one, I will try to give you an impression on the qualities I observed while talking to Web Analysts who love what they do. […]
Category: Meta
Blogging Ideas for 2020
So, 2020 is here. Happy updated-copyright-notice! While I need to republish my website because of just that, why not think about what to write in the new year? Here are some ideas of what I may spent an article on: Adobe Analytics. Obvious choice, topics may be: Starting tips, explanations and tutorials. Give some definitions and examples for people starting with Adobe Analytics, explaining Dimensions and Metrics, props vs. eVars, interfaces, etc. Use case examples. Show how to analyze the user journey in Analytics and what to consider. Integration examples. Talk about how to integrate Analytics to get the most value with some Open Source tools for Realtime and Big Data stuff or Classifications. Admin tasks. User management considerations, setting up different things. Analytics analytics. Monitoring your adoption by looking at Analytics logfiles. Expert level stuff. Get into details about how props and eVars work internally, how time spent is […]